Effective Date: July 4, 2026 — Last Updated: July 4, 2026
Table of Contents
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used by websites to make them function efficiently, to improve user experience, and to provide information to the owners of the site.
Cookies allow a website to recognize your device and remember certain information about your visit, such as your preferences, the pages you visited, and the actions you took. Cookies cannot access, read, or modify other files stored on your device, and they cannot execute programs or deliver viruses.
In addition to traditional cookies, we also use similar technologies such as web beacons, pixel tags, and browser storage (Local Storage and Session Storage), which function similarly to cookies. This Cookie Policy covers all of these technologies.
2. Why We Use Cookies
Aurora Collection Boutique uses cookies and similar technologies for the following essential purposes:
- Site functionality: To ensure our website works correctly and efficiently on your device
- Security: To detect and prevent fraudulent activity, protect our infrastructure, and maintain secure sessions
- Performance optimization: To monitor and improve the speed, reliability, and performance of our Site
- Analytics: To understand how visitors use our Site so we can improve the experience and our catalog
- Personalization: To remember your preferences and deliver a more relevant experience
- Marketing and advertising: To serve relevant advertisements on other platforms and measure the effectiveness of our campaigns
- Fraud prevention: To verify identity and prevent unauthorized or fraudulent purchase requests
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are strictly necessary for our website to function and cannot be switched off in our systems. They are typically set in response to actions you take that constitute a request for services, such as submitting a contact form or navigating between pages. You can set your browser to block or alert you about these cookies, but some parts of the Site may not function correctly as a result.
| Purpose | Description | Duration |
|---|---|---|
| Session management | Maintains your session state while navigating the Site | Session |
| Security | Protects against cross-site request forgery and other security threats | Session |
| Form submission | Validates form submissions and prevents duplicate or automated requests | Session |
| Load balancing | Distributes traffic to ensure stable performance for all visitors | Session |
3.2 Functional & Preference Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.
| Purpose | Description | Duration |
|---|---|---|
| Language preference | Remembers your language or region settings if applicable | 1 year |
| Display preferences | Stores display or layout preferences for returning visitors | 6 months |
| Font and media loading | Optimizes the loading of fonts and media based on your device | Session |
3.3 Performance & Analytics Cookies
These cookies allow us to count visits, measure traffic sources, and understand how visitors interact with our Site. All information collected by these cookies is aggregated and therefore anonymous. These cookies help us improve the way our Site works by identifying which pages and products receive the most interest.
| Provider | Purpose | Duration |
|---|---|---|
| Google Analytics 4 | Measures page views, session duration, bounce rate, traffic sources, device type, geographic location, and user flow through the Site | 2 years |
| Google Analytics | Distinguishes between new and returning visitors | 24 hours – 2 years |
| Internal analytics | Tracks product page views and inquiry rates to optimize our catalog | Session – 1 year |
3.4 Marketing & Advertising Cookies
These cookies are set by our advertising partners and are used to build a profile of your interests and show you relevant advertisements on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will still see advertisements, but they will be less targeted and relevant to you.
| Provider | Purpose | Duration |
|---|---|---|
| Google Ads | Conversion tracking and remarketing; used to serve targeted ads across the Google Display Network and Search | Up to 540 days |
| Meta Pixel (Facebook) | Tracks events on the Site to optimize Facebook and Instagram ad campaigns and build custom audiences | Up to 180 days |
| TikTok Pixel | Measures TikTok ad campaign effectiveness and enables retargeting to Site visitors | Up to 13 months |
3.5 Session Cookies
Session cookies are temporary cookies that exist only while your browser is open. They are deleted automatically when you close your browser. We use session cookies to maintain your session state as you navigate through the Site, ensuring a seamless and uninterrupted experience.
3.6 Persistent Cookies
Persistent cookies remain on your device for a set period of time specified in the cookie, or until you manually delete them. They are used to remember your preferences when you return to the Site and to support analytics and advertising functions across multiple visits.
3.7 Third-Party Cookies
Third-party cookies are set by domains other than auroracollectionboutique.com. These are set by our analytics, advertising, and service providers, including Google, Meta, TikTok, and others. These third parties have their own privacy policies that govern how they use the data collected via their cookies. We encourage you to review those policies.
4. What Information Cookies Collect
Through cookies and similar technologies, we and our third-party partners may collect the following categories of information:
4.1 Navigation and Behavioral Data
- Pages visited on our Site, including specific product pages and category views
- Products viewed, time spent viewing each product, and scroll depth on product pages
- Navigation path through the Site (how visitors move from page to page)
- Actions taken, including clicking inquiry buttons, completing contact forms, and initiating trade-in requests
- Content that was most engaging or generated the highest inquiry rate
4.2 Technical and Device Data
- Country, region, and approximate city derived from IP address
- Browser type, version, and language
- Device type (desktop, mobile, tablet), operating system, and screen resolution
- Internet Service Provider (ISP) and connection type
4.3 Session and Visit Data
- Date and time of visit
- Session duration and number of pages viewed per session
- Whether you are a new or returning visitor
- Referring website or source (e.g., search engine, social media, direct)
4.4 Campaign and Attribution Data
- Traffic source and medium (e.g., organic search, paid ad, email, social media)
- Campaign name and keyword (from UTM parameters)
- Ad impression data and click-through rate
- Conversion events (e.g., contact form submissions, inquiry initiations)
4.5 Performance and Error Data
- Page load times and Core Web Vitals metrics
- JavaScript errors and failed resource loads
- Server response times and infrastructure performance indicators
5. Third-Party Cookies & Tracking
The following third-party services may set cookies or use tracking technologies when you visit our Site:
5.1 Google LLC
Google Analytics 4 and Google Ads. Google may set multiple cookies to measure Site traffic, analyze user behavior, and deliver targeted advertisements. Google's use of data is governed by the Google Privacy Policy. Opt out via Google Analytics Opt-out Add-on or Google Ad Settings.
5.2 Meta Platforms, Inc.
Meta Pixel (Facebook and Instagram advertising). Meta may use cookies and pixel tags to track your interactions with our Site and connect them to your Facebook or Instagram account. Meta's data practices are governed by the Meta Privacy Policy. Manage your Meta ad preferences at Facebook Ad Settings.
5.3 TikTok Inc.
TikTok Pixel for advertising and audience building. TikTok's data practices are governed by the TikTok Privacy Policy. Manage preferences in your TikTok account settings.
6. Managing Your Cookie Preferences
6.1 Browser Controls
Most web browsers allow you to control cookies through their settings. You can configure your browser to:
- Block all cookies
- Block third-party cookies only
- Alert you before a cookie is set
- Delete cookies when you close your browser
- Review and delete cookies already stored on your device
Browser-specific instructions:
Please note that blocking certain cookies may affect the functionality of our Site. In particular, blocking essential cookies may prevent you from submitting inquiries or using certain Site features.
6.2 Advertising Opt-Out Tools
You can opt out of interest-based advertising from participating companies through:
- Digital Advertising Alliance (DAA) Opt-Out
- Network Advertising Initiative (NAI) Opt-Out
- Your Online Choices (EU)
6.3 Platform-Specific Opt-Outs
- Google: Google Ad Settings | Analytics Opt-Out Add-on
- Meta (Facebook/Instagram): Ad Preferences
- TikTok: Account Settings → Privacy → Ads
7. Local Storage & Session Storage
In addition to cookies, our Site may use HTML5 Local Storage and Session Storage to store small amounts of data on your device. Unlike cookies, this data is not automatically sent to our servers with each request.
- Local Storage: Persists until cleared by the user or the application. May be used to store user preferences or Site state across sessions
- Session Storage: Automatically cleared when the browser tab or window is closed. Used for temporary session data
You can clear Local Storage and Session Storage through your browser's developer tools or privacy settings.
8. Do Not Track Signals
Some browsers and browser extensions allow users to send a “Do Not Track” (DNT) signal to websites. Currently, there is no universal industry standard for responding to DNT signals. As a result, our Site does not alter its data collection practices in response to DNT signals. However, you can use the cookie management tools described above to control the data we collect about you.
California residents who opt out of the “sale or sharing” of personal information under the CPRA have the right to use a Global Privacy Control (GPC) browser signal. We are monitoring industry developments regarding GPC compliance and will update this section as applicable requirements are clarified.
9. Updates to This Cookie Policy
We may update this Cookie Policy from time to time as our use of cookies changes or as required by applicable law. The “Last Updated” date at the top of this page reflects when the most recent changes were made. We encourage you to review this Policy periodically to stay informed about our cookie practices.
10. Contact Us
If you have questions or concerns about our use of cookies or this Cookie Policy, please contact us:
Aurora Collection Boutique
Email: info@auroracollectionboutique.com
Phone: +1 (321) 576-3515
Privacy Policy: View our full Privacy Policy